For example, a Certification for a particular software language could state “Java Developer” with the initials of the credential.Ī COO in the real estate industry could also add several Projects entitled “Commercial Real Estate – NYC” to show proficiency in overseeing large-city construction efforts. Should you decide to use these sections, keep your wording short and keyword-dense. Sections like Projects, Certifications, or Honors & Awards can be used to inject more keywords. Often neglected as a great strategy for adding more detail (and keywords)… Add Projects and Other “Extra” Sections on LinkedIn. This type of About language employs more robust keyword content than a resume summary - which is a key reason you shouldn’t duplicate your resume on your LinkedIn Profile. I enjoy the challenge of creating a competitive edge through increased brand recognition and high-performance sales team mentoring.” “In Senior Manager and Director of Sales roles, I’ve built trust among customers and captured market trends in the oil and gas industry… with new sales channels and alliances that grew revenue 123%. I’ve led IT project teams of up to 110 in service delivery and brought hosting costs down 32%, even during rapid growth.” “As an IT Director, my goal is to satisfy stakeholders and speak the language of our trading industry users, while implementing technologies to boost processing speed and accelerate business transformation. Use Your About Section for Additional Keyword Content.Īlthough not considered a highly indexed part of LinkedIn, your About section (formerly called the “Summary”) must nevertheless contain compelling text, along with a high percentage of keywords relevant to your goal: LinkedIn currently allows you 100 spaces for your job title, and, as usual, using as many as possible for appropriate keywords is smart. In each example, the second version provides both more keyword detail and a clearer explanation of the job. ”Financial Analyst” becomes “Financial Analyst – Audit & Compliance” “Senior Consultant” becomes “Senior Consultant, IT Project Management” The second version more fully explains the true job function to someone outside of the organization. “Operations Associate – Operations Manager for Thermo-printing Division” What works well in this case is to add content to your Job Title, taking care not to change your job title. However, if your current job title is too vague, you can miss out on a chance for more traffic. The Job Title field on LinkedIn is also a highly indexed field (as is your Employer name). Consider Adding Keywords to Your Job Title. LinkedIn allows you to use 120 spaces for your Headline, and using as many of the 120 as possible is smart. This strategy prevents ABC Corporation from becoming a highly relevant search term on this user’s Profile, while enabling other keywords (Product Development, Sales Operations, Cloud-Enabled Technology, Revenue Growth) to draw more traffic. Product Development & Sales Operations Leadership” (your current position with more keywords added to more fully explain it) Revenue Growth in Cloud-Enabled Technology Solutions. “Vice President Sales at ABC Corporation” (your current position) Now you know why using the default “current-job” Headline is not a good idea! What does this mean? Keywords listed in the Headline field will have a greater impact, increasing your ranking among other users for the same terms.
#LINKED IN JOB SEARCH PROFESSIONAL#
Next to your name, your Professional Headline, the phrase that appears below your name, is the most highly rated field in the index. The most prominent branding message on your LinkedIn Profile is also the most critical when it comes to SEO. Pay Attention to Your Professional Headline. Here are 5 tips for effective LinkedIn SEO (and more views) on your Profile: 1. So you’ll want to add more keywords, taking steps to increase the keyword density in specific fields, as described below. However, if you also understand (and leverage) LinkedIn’s indexing method, you’ll be in a better position to grow your traffic. The good news? Most of the terms you enter on LinkedIn are searchable by other users - meaning that you can’t go wrong by appropriately including keywords that represent, of course, the job titles and skills appropriate for you that are found in job postings. Since most of LinkedIn’s revenue is generated by recruiters using LinkedIn to find candidates, LinkedIn knows the best keywords for personal SEO. Basically, LinkedIn is a very large database of profiles that uses keyword fields to order (or “index”) the entire collection of data.
0 kommentar(er)
