It also talks about the nutritive value of its dishes and its ingredients so as to provide it for various types of people for example lactose intolerant ones, fitness freaks and so on. It talks about the various ingredients used in the dishes and the way they are procured. It has its own website which gives information about the various dishes that it has to offer. The promotional and advertising strategy in the Chipotle Mexican Grill marketing strategy is as follows:Ĭhipotle is aggressive in its promotion strategies and hence uses television ads, billboards and newspaper ads. They also are available during certain events or concerts where they serve quick food.Ĭhipotle Mexican Grill Promotion & Advertising Strategy: The interiors are classy and the seating is cozy as well. Chipotle restaurants offer quick service but the food served matches the sophistication which is achieved in fine dining. All the ingredients are available for display and the customers get to choose for themselves if they don’t want certain ingredients in their dishes when it is being made. At the restaurants the customers get to see the process of making their dishes. The food can be ordered from their website which has the store tracker so that customers can locate the restaurant near their area. There are about 2500 outlets in all and a staff of 50,000 employees. Chipotle Mexican Grill Porter Five Forces AnalysisĬhipotle Mexican Grill Place & Distribution Strategy:įollowing is the distribution strategy in the Chipotle Mexican Grill marketing mix:Ĭhipotle is present in five countries namely United States of America, Canada, United Kingdom, France and Germany.Chipotle offer chips along with guac or queso (the dips), margaritas and soft drinks as sides.
This helps in achieving the optimum quality because of streamlining of processes. Although there is a whole lot of variety in Mexican food Chipotle Mexican Grill has a limited menu featuring only six dishes namely burrito, crispy corn tacos, soft flour tacos, salad and bowl. It has successfully infused fine dining with the fast-casual style food as a part of its marketing mix product strategy. Chipotle has managed to bring a great amount of sophistication in its Mexican styled food and the entire dining experience that it offers to its customers. The product strategy and mix in Chipotle Mexican Grill marketing strategy can be explained as follows:Ĭhipotle Mexican Grill is a leading Mexican food chain based out of USA.
0 kommentar(er)
